Flavour descriptors are those that describe more specific wine characteristics such as tropical fruit or blackberry. Style descriptors express the general structure and body of a wine, whether it be crisp, fresh, juicy or bold. On the back of similar research in Australia, we were eager to see how Kiwi tastes diverged – if at all – from their fellow antipodeans.įor this investigation, we divided common wine descriptors into two groups – ‘style’ descriptors and ‘flavour’ descriptors. How should we describe the style and flavour of wine to consumers? What descriptors appeal to them and which varietals rank amongst their favourites? These are the questions we set out to answer in our latest report, Flavour and varietal preference in the New Zealand wine market. As we grow older, so our tastes in wine change – or at least how we like to describe them
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